Why Apple’s branding has duped you (but you shouldn’t be so so mad)

People have been getting upset about Apple, their products, and their branding since the Steves started that little company. This time it revolves around the so-called Apple Watch (not intentionally a pun, BTW). Many of my timepiece-collecting friends are up-in-arms about the $10,000 price tag of the luxury model. “Seriously? Are you going to hand it down […]